Churn Rate - urgent help needed

[Anonymous]

Hello, I have a data model with the following columns and I am trying to find both the MONTHLY churn rate AND ANNUAL churn  rate and create 2 text boxes which just states the percentage. Can someone please advise what measures I have to write?  (I also have a calendar table which is connected through non-active relationships to both date columns.)

User ID	User_Status	User_Activated_Date	User_Deactivated_Date
1	Activated	12/12/19
2	Deactivated	12/12/19	2/12/19
3	Activated	12/12/19
4	Deactivated	12/12/19	3/12/19
5	Activated	12/12/19

[parry2k]

@Anonymous what is your expected output?

[Anonymous]

My expected output is a single % number (measure) for each (monthly and annual % rates) that I can put on a text card 

[parry2k]

@Anonymous there is a great post on all these customers calcutions. Hope this helps.

[Anonymous]

This post does not cover churn rate - just getting the numbers of people 

[parry2k]

@Anonymous are you sure you went thru the post, below is the extract from that post.

Churning

To evaluate the churn rate of a customer base, you can use the New and Returning Customers pattern to obtain the number of new, lost, returning, and recovered customers.

[Anonymous]

I am a super beginner here - I am really looking for someone to help me write out dax formulas for my specific data needs. There is more complexity here as I have multiple date columns I am referencing