annualized attrition rate month on month basis

[Kiranbc]

Hi

I only have this data available and I need to calculate the annualized attrition data for just 2023 on a month-to-month basis using DAX. Can you help me? I have provided an example of how the data should look in the second screenshot.

[rks]

Hi, it sounds a bit like the new and returning customer pattern:

New and returning customers – DAX Patterns