05-02-2017 22:15 PM - last edited 05-02-2017 22:16 PM
I thought that was an error at first as well.
It depends on how you interpret the meaning of subtotal. Once you think about it, the only way that makes sense is what Marco did.
The subtotal row is filtered for the entire period above it. 2007 was the first year, so all customers are new customers in 2007 by definition. If the return customers subtotal was the total of each month's returning customers, new plus returning customers would be more than total customers. That wouldn't make sense.
So would the student @lcaseylike to take over and show the class a better solution?
This measure was returning more new customers than total customers until I modified this part of it:
VAR NewCustomers =
CONTAINS ( VALUES ( 'Date'[DateKey] ), 'Date'[DateKey], [DateOfFirstBuy] )
This now seems to be returning the correct values for me.
Im wondering what would you do if I want to consider New Customers to be New customer only if they dont appear in previous year only? For example 2016= Customer, 2017=Not a customer then return 2018 then I want to count this customer in 2018 as well as in 2016. How may i acheive that?
Thank you for your advice @marcorusso