PowerBI Embedded Analytics Tracking to GA4

[kylejacoby]

Hi All,

A client of mine is using PowerBI Embedded Analytics to load a PowerBI iframe widget onto their website. We were wondering what our options are for tracking widget interactions and whether or not we can add a GTM container code snippet into the widget so that we can forward the widget interactions to our GA4 account.

I was testing in the embedded analytics playground and there are specific event handlers for interacting with these widgets. Does this mean we can easily embed GTM code snippet into the header of each widget and then send events on those interactions using the event handlers from the API? Our plan was then going to be to leverage https://developer.mozilla.org/en-US/docs/Web/API/Window/postMessage to send events to the parent page of the Iframe.  

Is this possible? 

Thanks,

Kyle

[kylejacoby]

Hi Liu, thanks for your response. 

Do you have any blogs/articles that relate to tracking iframe widget interactions in 3rd party analytics platforms? 

[v-yangliu-msft]

Hi  @kylejacoby ,

This is the related document, you can view this content:

Power BI and iFrame (biinsight.com)

PowerBI widget | Knowledge Base | Wallboard

Introduction to Power BI embedded analytics - Training | Microsoft Learn

Power BI Embed Widget | The Portal Connector (crmportalconnector.com)

Embed IFrame Code Widget – Pendo Help Center

Best Regards,

Liu Yang

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