Why can't I drag a measure into the "Rows" section of a Matrix?

[thisisausername]

I've tried with all kinds of measures and it just won't drag in... is that just me or by design?

[Zubair_Muhammad · Accepted solution]

@thisisausername 

MEASURE is only a formula.

It gets computed for the filter context that is provided to it for example the values in the  rows and columns of a Matrix Visual.

Here are few articles which might be useful

https://support.office.com/en-us/article/data-analysis-expressions-dax-in-power-pivot-bab3fbe3-2385-...

https://www.sqlbi.com/articles/calculated-columns-and-measures-in-dax/