Problem visualizing a measure generated with the value I am filtering

[nicomenza]

So, this has been my first project on Power BI. And its something I have to solve because of my Job. To give some context: I am making a dashboard for the marketing team where I try to measure the customer lifetime value and divide it by industry.

The problem I have is that I don't have a primary key to link the table of companies with the table of measures. And when I try to filter the customers it doesn't filter the churn rate (an aggregated measure used for the calculation of the lifetime value).
Its in spanish, either way hope it helps. 

Here you can see my problem, when filtering by industry_type it doesn't filter all the measures:

Information about the tables:

The first table:

The measures table (where rows are not customers but a measure of time):

The DAX of the columns:

Medidas Churn = DISTINCT(Calendario[First day month])

Iniciados Antes = CALCULATE(COUNTA('public temp_churn_subs'[fecha_de_inicio]), filter('public temp_churn_subs','public temp_churn_subs'[fecha_de_inicio]<'Medidas Churn'[First day month]))

De Baja Antes = CALCULATE(COUNTA('public temp_churn_subs'[fecha_de_churn]), filter('public temp_churn_subs','public temp_churn_subs'[fecha_de_churn]<'Medidas Churn'[First day month]))

Clientes Activos = 'Medidas Churn'[Iniciados Antes]-'Medidas Churn'[De Baja Antes]

Clientes de Baja Mes = 'Medidas Churn'[De Baja Antes] - LOOKUPVALUE('Medidas Churn'[De Baja Antes],'Medidas Churn'[First day month], DATEADD('Medidas Churn'[First day month],-1,MONTH))

Churn Rate = 'Medidas Churn'[Clientes de Baja Mes]/'Medidas Churn'[Clientes Activos]

If I am not being clear on something (English is not my first language) or you need more details please let me know. 
Thank you for your time! 

[lbendlin]

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