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Frequent Visitor

## Percentage of column in Matrix - Cohort analysis

I'm trying to do a Cohort analysis of my customers in matrix. I have made a distinct count of new csutomers in a giving month (month 0) and added the count of distinct purchases in the following months (month 1-18). See image.

My question: How do I calculate and visulize these numbers as percentage of the first column (month 0 / new customers in the given period)?

The result should be something like:

1 ACCEPTED SOLUTION

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Frequent Visitor

## Re: Percentage of column in Matrix - Cohort analysis

I found a more simple way to solve my problem. Showing the value as "Percent of row total" did the trick.

9 REPLIES 9
Member

## Re: Percentage of column in Matrix - Cohort analysis

Helllo @nilst,

Can you please share the sample data file?

Thanks.

Frequent Visitor

## Re: Percentage of column in Matrix - Cohort analysis

Here is a picture of my sample data. Hope it make sense.

DateOfFirstPurchase is calculated in the folowing way:

DateOfFirstPurchase = calculate(FIRSTDATE(Query1[Posting Date]); ALLEXCEPT(Query1; Query1[Sell-to Customer No_]))

And MonthsSinceFirstPurchase:

MonthsSinceFirstPurchase = DATEDIFF(Query1[DateOfFirstPurchase]; Query1[Posting Date]; MONTH)

Super Contributor

## Re: Percentage of column in Matrix - Cohort analysis

Hi @nilst,

You should share the formula used in the matrix of previous post. You use the Year as row, month as column level, what's your values level?

Best Regards,
Angelia

Frequent Visitor

## Re: Percentage of column in Matrix - Cohort analysis

I'm using the following formula to count the number of customers. The formula is inserted as values in the matrix.

`NoOfCustomers = DISTINCTCOUNT(Query1[Sell-to Customer No_])`
Member

## Re: Percentage of column in Matrix - Cohort analysis

Hello @nilst,

You can use the following measure:

Measure = DIVIDE(DISTINCTCOUNT(Query1[Sell-to Customer No_]),DISTINCTCOUNT(ALL(Query1[Sell-to Customer No_])))

And you can convert the datatype to percentage later.

I hope it works.

Regards.

Frequent Visitor

## Re: Percentage of column in Matrix - Cohort analysis

I get the following error when applying the formula: "The DISTINCTCOUNT function only accepts a column reference as an argument."

Do you have any idea of what could be wrong?

Member

## Re: Percentage of column in Matrix - Cohort analysis

Are you passing a column in DISTINCTCOUNT?

Error occurs because column is not passed in DISTINCTCOUNT.

Frequent Visitor

## Re: Percentage of column in Matrix - Cohort analysis

I found a more simple way to solve my problem. Showing the value as "Percent of row total" did the trick.