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pbodenhem
New Member

Google Analytics - 'Date' disrupts 'users' - data discrepancy

Importing Google Analytics data into Power Bi desktop and selecting the data "users" and "date" creates a data discrepancy between the visualised value of users in Google Analytics compared to Power Bi, - if you pick a range longer than one day.

 

I guess that this is since Google Analytics re-evaluates the "user"-data if it occurs in the previous day but Power Bi simply summarizes Day 1 and Day 2. 

Example:

Date               Users

2016-04-18    885

2016-04-19    938

 

Picking these dates in Google Analytics one by one shows the same values, but picking both of the dates shows 1 670 users while Power Bi show 1 823 (since that is the sum of the two values). 

2 REPLIES 2
Vicky_Song
Impactful Individual
Impactful Individual

@pbodenhem, how did you create your report? For example, if you create a table chart with the following format, the user data will show by date instead of showing the summarized data:

GA1.png

 

There is a need to have a summary of the amount of users over a defined period of time and not only seen per date, therefore I used the card visualisation with the "user" selected as data from the GA connector with the count feature applied. 

The count feature then returns the counted number of users for the defined dates , but what I am trying to point out is the difference on how Google Analytics handles it. The summarized amount of users in Power BI is the calculation of the user data per date, while Google Analytics counts it over the set time frame and recognises if a user has the session extending over the Day X into Day Y. GA would then still only count this as one user, while in Power Bi it gets counted as two.

 

 

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