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bw17 Frequent Visitor
Frequent Visitor

Google Analytics Bounce Rate Percentages not Matching with GA

Hi,

 

I pulled in data using the Google Analytics pack into Power BI and noticed that some of my Bounce Rate % values are not matching with what's being reported in GA. It only seems to affect some of the values, for example, in GA the bounce rate % is reported as 65.10% whereas in Power BI, the same page for the same date is reporting at 71.2%. Has anybody seen or has fixed this issue before? 

 

Any help would be greatly appreciated.


Thanks

6 REPLIES 6
bw17 Frequent Visitor
Frequent Visitor

Google Analytics Bounce Rate Percentages do not match

Hi,

 

I pulled in data using the Google Analytics pack into Power BI and noticed that some of my Bounce Rate % values are not matching with what's being reported in GA. It only seems to affect some of the values, for example, in GA the bounce rate % is reported as 65.10% whereas in Power BI, the same page for the same date is reporting at 71.2%. Has anybody seen or has fixed this issue before? 

 

Any help would be greatly appreciated.


Thanks

Moderator Eric_Zhang
Moderator

Re: Google Analytics Bounce Rate Percentages not Matching with GA

@bw17

This is what we got from the product team. It seems a Google API limitation.


This is expected behavior. The API we're using for Google Analytics is the one available to free users, and that API is known to return less accurate values for high volume sites due to the way it samples data. Unfortunately, the API for Google Analytics Premium customers is significantly different than that for the free users, so we'd need to implement a new connector specifically for Premium in order to get the more accurate values. This is not currently on our roadmap. Customers who would like to see this feature should request it or upvote it (if already there) at ideas.powerbi.com.

bw17 Frequent Visitor
Frequent Visitor

Re: Google Analytics Bounce Rate Percentages not Matching with GA

Thanks for the reply, Eric. What's strange is that I would not consider the site data I pulled in to be classed as high volume as it's just a standard business website with less than 7,000 page views a year. Also, the bounce rate percentanges on other pages for the same time period are correct.

gpillai Frequent Visitor
Frequent Visitor

Re: Google Analytics Bounce Rate Percentages not Matching with GA

Sorry to invade the thread, but how do you select to view the bounce rate percentages for a certain page (or landing page) in powerbi through the connector? Whenever I select the bounce rate it actually retrieves the total bounce rate for the whole site for a specific time period, howevver I'd like to see what the bounce rate is like on each page. 

 

It would be great if you could help.

 

Thank you.

gpillai Frequent Visitor
Frequent Visitor

Re: Google Analytics Bounce Rate Percentages not Matching with GA

Sorry to invade the thread, but how do you select to view the bounce rate percentages for a certain page (or landing page) in powerbi through the connector? Whenever I select the bounce rate it actually retrieves the total bounce rate for the whole site for a specific time period, howevver I'd like to see what the bounce rate is like on each page. 

 

It would be great if you could help.

 

Thank you.

RichFrederick Frequent Visitor
Frequent Visitor

Re: Google Analytics Bounce Rate Percentages do not match

The Bounce Rate in Power BI is calculated for all traffic sources. In Power BI add a page level filter for "Source & Medium" and exclude traffic from "Google CPC". 

 

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