This is where drilldown comes into picture.
After you have put all categorical fields under 'Rows', you can try the below steps-
1. Go to formatting pane and disable the stepped layout option
2. Drill down to the lowest hierarchical level using the drilldown button highlighted in the below screenshot.
So now you should be able to see all the columns you have kept under 'Rows'.
Can you check if you have kept Acc Name under rows section as highlighted in the below screenshot.
All the categorical values like Acc Name should come under 'Rows' and the numerical data under 'Values'.
Let me know if this helps!
You are right, I have "Acc Name" under Values.
Under Rows I already have "Acc No", if I also add "Acc Name" under Rows.. then it will only display one.
Maybe I have to create a calculated column to merge all the text fields I want to use and use it in Rows?