Oh, just had an idea. You could achieve this if you used 3 buttons, 3 bookmarks and stacked visuals. So, create a visual that displays only one of your columns. Stack them on top of one another. Use the Bookmarks and Selection panes to create 3 bookmarks where you show only one of the visuals and hide the other 2. Tie your Selection buttons to these bookmarks.
It's funny too, because I actually started writing that measure that you did and stopped because I knew it wouldn't work!! 🙂