Thank you for your answer, the problem is that all the data in the matrix table are mesure, I'm using a switch to create all those values, this is my DAX.
Consolidated = if(HASONEVALUE('Categories'[Category]),
"HU Clients", [HU],
"Clients c/eventos Acum", [AcumCliente],
"Total Events Acum.", [EventosAcum],
"Accumulated HU", [AcumHU],
Is it posible to add a column and make an average with those rows.