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08-13-2020 09:46 AM - last edited 08-30-2020 18:11 PM
Just a simple example on why color theory for data visualization is key & important.
- Pretty may not be effective in information comunication.
- Be intentional and thoughtful.
- Color grabs attention.
- Color signals where to look.
- Color should be used sparingly.
- Color can carry quantitative value.
- Color can carry tone and meaning.
- Not everyone sees color: 10% of the population are color-blind.
- Color should be used consistenly.
- Start with gray, then apply hue.
“Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. So, prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings - positively or negatively - and therefore, to attitude towards certain products. Given that our moods and feelings are unstable and that colors play roles in forming attitude, it is important that managers understand the importance of colors in marketing.”
- Satyendra Singh, researcher at the University of Winnipeg (2006) . Singh, S. (2006). “Impact of color on marketing”. Management decision, 44(6), 783-789.
"Psychologist Natalie Nahai (2012) outlines some of the ways color is thought to affect perception and behavior. For example, pink is seen as youthful and indicative of mid-range prices in the UK, while more neutral colors are rated as being 'boring and dull' and 'for a mature person'. You may have also noted that fast-food chains, such as Pizza Hut, KFC, McDonald's and Papa John's, use red and yellow in their store and web designs and much of their promotional material. This is no coincidence; these colors are thought to stimulate appetite – perfect for a fast-food chain!"
- Nahai, N. (2012). Webs of Influence: The Psychology of online persuasion. Pearson UK.
- "Physiological Needs: Maslow's Hierarchy of Needs" - https://www.interaction-design.org/literature/article/physiological-needs-maslow-s-hierarchy-of-need...
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I love this! What a great piece of work! Bravo!