02-21-2021 06:59 AM - last edited 02-21-2021 07:12 AM
The Maven Marketing Challenge.
Please let me know what are your thoughts, comments about this dashboard
Insights from the dataset.
> At 7.46%, Campaign 4 had the highest Campaign success rate and was 456.67% higher than Campaign 2, which had the lowest Campaign success rate at 1.34%.
> Wines accounted for 50.17% of amt spend in 2 yrs and was 1,055.55% higher than Fruits and Sweets, which had the lowest at around 4%.
> At 12,970, Store had the highest Channel purchases and was 149.04% higher than Deals, which had the lowest Channel purchases at 5,208.
> Cusomters aged between 51 to 65 had the highest spending Group accounted for 37%, followed by 36 to 50 bracket, which accounted for 33%. Almost 70% of our customers are between 36 years to 65 years.
> Customers whose Income between 50001 to 75000 accounted for 49.80% of spending in last 2 years.
> At 48.80%, Spain had the highest spending customers, far better than second country (Saudi Arabia) which had spending only for 16%.
> Spain accounted for 49% of Web Visits, followed by Saudi Arabia, Canada and others
> We had only 21 complaints, Spain with 14, Saudi Arabia with 3, followed by Canada with 2, Germany and India with one each.
(Source: Jack Daoud, via Kaggle) (License: Public Domain)
Viz Author: Mohammed Ali, https://www.linkedin.com/in/mohammed-ali-j/
This is amazing! Are you able to share the template as apbix? I'd love to use it to learn for my own dashboards. If so can you please send to firstname.lastname@example.org