02-21-2021 06:59 AM - last edited 02-21-2021 07:12 AM
The Maven Marketing Challenge.
Please let me know what are your thoughts, comments about this dashboard
Insights from the dataset.
> At 7.46%, Campaign 4 had the highest Campaign success rate and was 456.67% higher than Campaign 2, which had the lowest Campaign success rate at 1.34%.
> Wines accounted for 50.17% of amt spend in 2 yrs and was 1,055.55% higher than Fruits and Sweets, which had the lowest at around 4%.
> At 12,970, Store had the highest Channel purchases and was 149.04% higher than Deals, which had the lowest Channel purchases at 5,208.
> Cusomters aged between 51 to 65 had the highest spending Group accounted for 37%, followed by 36 to 50 bracket, which accounted for 33%. Almost 70% of our customers are between 36 years to 65 years.
> Customers whose Income between 50001 to 75000 accounted for 49.80% of spending in last 2 years.
> At 48.80%, Spain had the highest spending customers, far better than second country (Saudi Arabia) which had spending only for 16%.
> Spain accounted for 49% of Web Visits, followed by Saudi Arabia, Canada and others
> We had only 21 complaints, Spain with 14, Saudi Arabia with 3, followed by Canada with 2, Germany and India with one each.
(Source: Jack Daoud, via Kaggle) (License: Public Domain)
Viz Author: Mohammed Ali, https://www.linkedin.com/in/mohammed-ali-j/