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08-28-2020 06:42 AM - last edited 09-09-2020 07:58 AM
Summary
As COVID-19 pandemic forcing people to abstain from Social life and plunging businesses to its edge. The bridal industry is facing its own set of challenges, both short term, and long term.
As the global economy plummets down, there will be a high impact on people's spending. Among all the expenses, people will tend to cut back the wedding expense the most, which means more and more people will go for simple and in-expensive weddings. This Case study gives a synopsis of one wedding franchise who is dealing with this sudden surge and how they are mitigating these challenges.
Challenges
Solution
Our solution enabled the following capabilities to address customer challenges:
KPIs / Stats (4)
+45% |
+56% |
Increase in virtual sales |
Increase in total registrations |
+28.4% |
+24% |
Increase in category wise performance |
Product sales growth |
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