Optimize marketing mix and predict marketing ROI based using any business performance KPI as the target variable.
Connect, store and visualize data across campaigns, channels and sources for unmatched insight into marketing and sales performance. Alight Analytics combines automated data workflows with turnkey Power BI dashboards for tailored analytics that require no coding or SQL.
Alight’s solutions enable marketers to analyze the entire funnel, from impressions to sales, and align investments to where they have the biggest impact. And our ChannelMix platform ingests data from any marketing or sales data source. Data architectures and visualizations are configured by our experts, for a solution custom-fit to your goals and strategies.