06-30-2022 06:26 AM - last edited 06-30-2022 06:27 AM
Problem: It is inconvenient to track statistics on bulk and manual e-mail mailings, as well as pop-ups to analyze their effectiveness within the service.
Solution: As a solution, a number of reports were developed to display statistics on e-mail marketing and pop-ups.
As a result, we got a set of dashboards that management, a marketer, and an SEO specialist have easy access to.
Using dashboards, a marketer monitors the effectiveness of manual and automated mailings, as well as pop-ups for selected lead segments. In addition, it is tracked which version of the design of pop-ups and letters is better perceived by leads with further coordination with the designer.
An SEO specialist monitors the engagement of site blog visitors: tracks reactions to pop-ups and user “ratings” of articles using an interactive html insert.
Management monitors overall marketing activity, costs, and lead channels/sources.
In the reports below, we can see and set up alerts when leads or dialogs drop sharply, as well as when conversion rates for emails and pop-ups decrease.
In my opinion, the dashboard has useful information. Thanks for the topic
in my opinion very useful information and visually understandable, like the idea
Good visualization and excellent use of power BI tools
Detailed information, the data is well structured, thank you!
Very detailed information
A one-time dashboard assembly allows field specialists to do their job, rather than engage in endless data aggregation in Exel. Like for a good visualization and the chosen topic!
Relevant and helpful