Showing results for 
Search instead for 
Did you mean: 
Regular Visitor

Churn of customers acquired in previous period

Hi guys and gals,


Working for a subscription service I am trying to figure out the number and value of susbcriptions and customers who ended their subscription after pre-defined periods (e.g. 1 month, 2 months etc.). For this I do have a Subscription table with subscription details (subscription ID, customer ID, start date, end date, payment frequency, year value), a Transaction table with all detailed transactions (subscription ID, customer ID, transaction ID, transaction date, transaction amount) and a standard Calendar table. In the model, the date of this date table is connected to the start date in the Subscription table and the transaction date in the Transaction table.


The DAX measures I wrote are like:


ChurnSubscriptionLT030Days# =
    DATESINPERIOD(Subscription[startdate], MAX(Subscription[startdate]),-30,DAY),
    DATESINPERIOD(Subscription[enddate], MAX(Subscription[startdate]),-30,DAY)


When viualising these measures in a bar graph with the measure on Y-axis and the calendar month (MONTH('Calendar'[Date]) on X-axis the numbers are incorrect. I am sure the solution is simple so I am hoping you can help me out.

Super User
Super User

@MrBean , Create current vs last period as I have done in the HR file(On the trend Page). Then you can check blank and nonblank values for customer retention


Customer Retention Part 1:


Customer Retention Part 5: LTD Vs Period Retention

Helpful resources


2023 Release Wave 1 Plans

Power BI release plans for 2023 release wave 1 describes all new features releasing from April 2023 through September 2023.

Power BI Summit Carousel 2

Global Power BI Training

Make sure you register today for the Power BI Summit 2023. Don't miss all of the great sessions and speakers!

BizApps LATAM 2023

Business Application LATAM Summit 2023

Join the biggest FREE Business Applications Event in LATAM this February.

Power Platform Bootcamp

Global Power Platform Bootcamp

In this bootcamp we will deep-dive into Microsoft’s Power Platform stack with hands-on sessions and labs, delivered to you by experts and community leaders.

Top Solution Authors
Top Kudoed Authors